The Web Analytics page combines acquisition, engagement, experience, and navigation data from $page, $web_vital, $rageclick, and related events. Use the date range and reusable filters to apply the same segment across every panel.

• Realtime — Current visitors and recent activity for the selected project.
• Acquisition — Top paths, referrer domains, traffic channels, and UTM source, medium, and campaign values.
• Technology — Device type, browser, operating system, country, and active-hour breakdowns.
• Engagement — Visitors, page views, sessions, bounce rate, visit duration, goals, and conversion rates.
• Journeys — Observed page-to-page transitions reconstructed from real session sequences.
• Experience — Core Web Vitals distributions and frustrating pages with errors or rage clicks.

The JavaScript SDK collects CLS, INP, LCP, FCP, and TTFB by default and sends each measurement as a $web_vital event.

traceiq.initialize({
  projectId: 'YOUR_PROJECT_ID',
  writeKey: 'YOUR_WRITE_KEY',
  endpoint: 'https://api.example.com',
  autoCaptureWebVitals: true,
});

Set autoCaptureWebVitals: false when another integration owns performance collection or when your consent configuration requires it.

Filters support path, referrer, browser, operating system, device type, country, and UTM dimensions with equality, exclusion, containment, and presence operators. Save a filter set when your team repeatedly inspects the same audience.

Goals can match either a page path or a custom event. TraceIQ reports qualifying visitors, occurrences, and the conversion rate against visitors in the selected period.