Feature guide
Insights— Event counts, unique users, sums, averages, and conversion funnels over customizable date ranges.Funnels— Ordered-event conversion with per-step drop-off; click a step to see who reached it or dropped off.Retention— Weekly cohort × week-offset grid — of the people who did something in a week, how many came back in later weeks. The core "is it sticky?" view.Cohorts— Saved groups of users defined by the events they did (or didn’t) do, reusable as filters across the product.Users— Identified people and their chronological timelines, device, and location.Web analytics— Visitors, sessions, bounce rate, top paths, sources, devices, geography, active hours, and frustrating pages.Session Replay— Consent-aware, sanitized rrweb session reconstruction with project sampling, separate retention, and isolated playback.Errors— Grouped exceptions with occurrences, affected users, stack traces, and browser/OS breakdown.API performance— Per-endpoint latency (p95), error rate, and traffic from $api_request events — slowest, most error-prone, and busiest routes.Alerts— Watch a metric on a rolling window and fire when it crosses a threshold or drops/spikes vs. the previous period; firings can POST to a webhook and/or email recipients or notification groups, with per-recipient delivery status.Feature flags— Deterministic percentage rollouts, per-user overrides, property-targeting segments, and JSON payloads (remote config) evaluated by the SDK.MCP server— Connect Claude Desktop, Cursor, or another MCP client to TraceIQ as an analytics copilot — read funnels, retention, errors, users, and API health, and toggle flags with a personal access token.Webhooks— Forward matching events to an external URL in real time, optionally HMAC-signed.Export— Download raw events as CSV or JSON for a date range, or via the export API.Identity stitching— When an anonymous visitor later identifies, their earlier anonymous events are merged onto the user automatically — one person everywhere.Segmentation— Most views accept filters (os, device, country, region, city, and event properties) so you can slice any metric to a segment.